When the narrative began in 1996, there were two different topics: athletics and fashion. Nobody could have predicted that these two would combine to form a legendary brand. that is just what the ground-breaking retailer Under Armour did. They started out as a shirt shop selling tight-fitting garments that keep athletes dry, cool, and comfortable. Since the term sweat wicked was not even in dictionaries at the time, this technology was considered too advanced. To enable the athletes to compete in a variety of weather conditions, warmer variants of the same were developed over time.